South Bay

About

South Bay is the southernmost region in San Diego County and lies just north of the U.S./Mexico border. It is the gateway to Baja California and home to some of the most authentic Mexican restaurants north of the border. Naval Outlying Field Imperial Beach and Naval Base San Diego are located in South Bay, and you can easily get to Coronado and Downtown San Diego from here. Silver Strand State Beach is a picturesque escape for surfing, swimming, camping, or fishing. The U.S. Olympic Training Center is a fun excursion, and the Aquatica SeaWorld Water Park is a family favorite.

Neighbors

The proximity to several of the region’s military installations keeps South Bay on the short-list for a lot of military families. Though it’s still a Southern California locale, a lot of South Bay’s communities are home to diverse, working-class families.

Neighborhood Feel

The neighborhood vibe for South Bay varies from town to town. Some cities have seen better days while some are pristine, with new master-planned communities.

PCS’ing to San Diego?

Don’t go at it alone

AgentHero

Buy or Sell a Home

Scouts

Help on the Ground

Find A Rental

Rent Smart

Please let us know a little about your needs, and we’ll connect you with an AgentHero or Scout prepared to help you.
No spam, no hassles, total privacy guaranteed.

Local Love

[bsa_pro_ad_space id=64 custom_image=”https://www.gomillie.com/wp-content/uploads/2017/04/all_demo_ads.png”]

Neighborhood Location

Neighborhood Info

South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

Bonita

Bonita is a quiet, pleasant community just north of East Chula Vista. You’ll find older, yet well-maintained and renovated homes in this affluent suburb. Think rolling hills, golf courses, and horses to get a sense for the vibe. The Sweetwater River runs right through Bonita, and there is also a reservoir (lake) nearby. There are backroads that lead into downtown San Diego and 32nd Street, but if you’re commuting via Interstate 5, you will certainly hit some traffic.


Home Size in Bonita

Homes in Bonita are large, and a little more reasonably priced that they would be in say, North County. The average size ranges from about 1,800 to 3,000 square feet.

Bonita - South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

Home Prices in Bonita

The median home value for single family homes in Bonita is $508,700 according to the Zillow Home Value Index. Home Values are forecasted to increase by 2.1% in the coming year.

According to Zillow’s Rental Index, the median rental rate for single-family homes in Bonita is $2,735

Don’t forget to research HOA fees, Mello-Roos tax (if applicable), and utility costs when determining your budget for renting or buying. These items add up quickly and can tack on hundreds of dollars per month to your base rent or mortgage.

Bonita - South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

Schools in Bonita

Public schools in Bonita are in Chula Vista Elementary School District, which is rated 8, according to GreatSchools.org. One of the best schools is Allen (Ella B.) Elementary School, with a rating of 9.

Chula Vista Elementary School District provides all enrolled students with five full copies of Office 365 at no cost. CVESD also provides a part-time preschool program to low-income families. Parents or guardians may request zone transfers to schools within CVESD or interdistrict transfers to schools in other school districts. Transfer requests are generally approved as long as space is available in the school of choice. Transportation is not provided to those who reside outside the school’s boundaries.

Chula Vista Elementary School District is a part of a consortium of four other school districts created by the University of Southern California for an initiative called Welcoming Practices. The program recognizes the unique needs of military children in school transitions and has the stated goal of ensuring “that district and school staff members have access to the tools they need to create welcoming and effective transition procedures that give students a successful start at their new school.” We think this deserves massive kudos!  

The Charter School of San Diego (CSSD) is a fully accredited, publicly-funded option for students in grades 7 through 12 living in Bonita. CSSD uses business principles in managing the school and is committed to the creation of educational reform models centered on how effective educational organizations run, how teachers teach, and how students learn. Students at CSSD experience the “university model” where they study one or two courses at a time and are expected to complete one course every three to four weeks. The school year at CSSD operates year-round and parents are responsible for transportation.

Bonita - South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

East Chula Vista

The newer section of Chula Vista is east of the 805. East Chula Vista, and its many master-planned communities, is very popular with military families. Proximity to downtown San Diego and the many Naval Bases, highly rated public schools, larger homes, and suburban amenities makes East Chula Vista a desirable option for many. Hardly any of the neighborhoods date back more than 20 years, and the robust HOAs keep the lawns and shared spaces in top condition. There are many parks, trails, bike paths, and dog parks to keep you outside and active. The lakes are a fun way to spend the day with family, but if that’s not your speed most of the communities have pools and clubhouses. Youth sports are serious business here, and you may recognize a few teams from this area in the Little League World Series. Eastlake, Otay Ranch, and Rancho Del Ray were just a few of the communities that military folks raved about in East Chula Vista.


Home Size in East Chula Vista

East of the 805, you’ll find much larger, suburban homes that range in size from 1,800 to 3,000 square feet. Like most master-planned communities, the lots tend to be a little small and homes can be packed in tight. There are also clusters of townhomes with units in the 1,000 to 1,400 square foot range.

East Chula Vista - South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

Home Prices in East Chula Vista

The median home value for single family homes in East Chula Vista is $593,000 according to the Zillow Home Value Index. Home Values are forecasted to increase by 1.7% in the coming year. According to Zillow’s Rental Index, the median rental rate for homes in East Chula Vista is $2,395. The ZRI for East Chula Vista is for all rentals, including smaller apartments and very large homes. There isn’t enough data available to narrow down the median rate for single-family homes.

Don’t forget to research HOA fees, Mello-Roos tax (if applicable), and utility costs when determining your budget for renting or buying. These items add up quickly and can tack on hundreds of dollars per month to your base rent or mortgage.

East Chula Vista - South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

Schools in East Chula Vista

The public schools in East Chula Vista belong to Sweetwater Union High School District or Chula Vista Elementary School District. One of the highest rated schools is Salt Creek Elementary School, which has a rating of 9 according to Greatschools.org. Chula Vista Elementary School District’s rating is 8, while Sweetwater Union High School District is 6.

California’s richness in cultural, linguistic and economic diversity is reflected in Sweetwater Union High School District’s student population, which includes Hispanic, Filipino, African-American, Asian and other ethnicities. Approximately half of Sweetwater’s students speak a language other than English at home.

SUHDD offers unique programs for its students like free before and after school care for middle schoolers. School days operate on block scheduling and some schools offer International Baccalaureate (IB) curriculum. MAAC community charter school ensures a vocational job to those who graduate their program.

Chula Vista Elementary School District provides all enrolled students with five full copies of Office 365 at no cost. CVESD also provides a part-time preschool program to low-income families. Parents or guardians, may request zone transfers to schools within CVESD or interdistrict transfers to schools in other school districts. Transfer requests are generally approved as long as space is available in the school of choice. Transportation is not provided to those who reside outside the school’s boundaries.

There are several great schools in East Chula Vista, but one to take particular note of is Arroyo Vista Charter School.

Chula Vista Elementary School District is a part of a consortium of four other school districts created by the University of Southern California for an initiative called Welcoming Practices. The program recognizes the unique needs of military children in school transitions and has the stated goal of ensuring “that district and school staff members have access to the tools they need to create welcoming and effective transition procedures that give students a successful start at their new school.” We think this deserves massive kudos!

East Chula Vista - South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

Imperial Beach

Imperial Beach is the southernmost beach city in California, located just below the southern tip of the San Diego Bay. This border town has seen better days, but the best are likely just ahead. Imperial Beach (or “IB” to locals), is experiencing some massive revitalization efforts, mostly due to the impending move of the Navy SEAL’s from Coronado to a training compound on IB’s front yard. It’s also one of the few remaining beach towns with affordable property, so people are buying up houses and tearing them down to rebuild. This renaissance has prompted a lot of new additions to the community to include luxury condos, new restaurants, a grocery store, a skate park, and even a brewery. IB has long been a haven for military and locals alike, but the future will likely see even more military families flocking to the beach!


Home Size in Imperial Beach

Existing homes in IB are aging and small, but developers are focusing on building larger family-friendly abodes. The home size ranges from 1,200 to 2,400 square feet, with condos and single-family homes to choose from. Expect tiny lots as the developers try to cram as many houses as possible into this up and coming area.

Imperial Beach - South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

Home Prices in Imperial Beach

The median home value for single family homes in Imperial Beach is $507,700 according to the Zillow Home Value Index. Home Values are forecasted to increase by 6.5% in the coming year.

According to Zillow’s Rental Index, the median rental rate for single-family homes in Imperial Beach is $2,232.

Don’t forget to research HOA fees, Mello-Roos tax (if applicable), and utility costs when determining your budget for renting or buying. These items add up quickly and can tack on hundreds of dollars per month to your base rent or mortgage.

Imperial Beach - South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

 Schools in Imperial Beach

Public schools in Imperial Beach belong to Sweetwater Union High School District or South Bay Union Elementary. One of the highest rated schools is Imperial Beach Charter School, which has a rating of 7 according to GreatSchools.org. South Bay Union Elementary School District as a whole rate at a  4, while Sweetwater Union High School District rates at a 7.

California’s richness in cultural, linguistic and economic diversity is reflected in Sweetwater Union High School District’s student population, which includes Hispanic, Filipino, African-American, Asian and other ethnicities. Approximately half of Sweetwater’s students speak a language other than English at home.

SUHDD offers unique programs for its students like free before and after school care for middle schoolers. School days operate on block scheduling and some schools offer International Baccalaureate (IB) curriculum. MAAC community charter school ensures a vocational job to those who graduate their program.

South Bay Union School District is the most southwesterly school district in the United States and serves a richly diverse population in Imperial Beach, San Ysidro, and South San Diego. SBUSD offers a robust visual and performing arts program, transitional kindergarten, preschool, and low cost Internet access for those who qualify.

Imperial Beach Charter School is a popular tuition-free charter school.

Imperial Beach - South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

National City

National City is located “right outside the gate” of Naval Base San Diego, giving it a check mark in the “Pro” column for commuting to 32nd Street. It’s one of the oldest areas in San Diego, and some of its neighborhoods can appear a little run-down. If you look beyond the strip malls and pawn shops that typically anchor near the gate, you can find a few blocks of single-family homes near the western side of the city, as well as large historic homes in the canyons to the east. National City is a working class, industrial area with affordable housing options. Military residents are typically single seamen looking to be close to base and save on housing. National City has proud Filipino and Mexican communities, along with some of the best international eateries and stores around.


Home Size in National City

Homes in National City tend to be small, ranging from 1,000 to 2,000 square feet. Apartments are plentiful, but there are a few small, single-family homes available. We recommend you research crime statistics for neighborhoods in this area before buying or renting a home.

National City - South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

Home Prices in National City

The median home value for single family homes in National City is $379,000 according to the Zillow Home Value Index. Home Values are forecasted to increase by 4.1% in the coming year.

According to Zillow’s Rental Index, the median rental rate for single-family homes in National City is $1,975.

Don’t forget to research HOA fees, Mello-Roos tax (if applicable), and utility costs when determining your budget for renting or buying. These items add up quickly and can tack on hundreds of dollars per month to your base rent or mortgage.

National City - South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

Schools in National City

Public schools in National City belong to Sweetwater Union High School District or National Elementary School District. One of the best schools is Sweetwater High School, with a rating of 6, according to GreatSchools.org. Sweetwater Union High School District is rated a 6, and National Elementary School District is rated a 5.

National Elementary School District offers numerous free programs throughout the district including: breakfast and lunch for all students, before and after school programs, music and band, electronic learning boards in every school, and preschool, to name a few. Intra/inter-district transfers are honored when there is space available and the programs won’t be compromised. Transportation is not provided for transfer students.

California’s richness in cultural, linguistic and economic diversity is reflected in Sweetwater Union High School District’s student population, which includes Hispanic, Filipino, African-American, Asian and other ethnicities. Approximately half of Sweetwater’s students speak a language other than English at home.

SUHDD offers unique programs for its students like free before and after school care for middle schoolers. School days operate on block scheduling and some schools offer International Baccalaureate (IB) curriculum. MAAC community charter school ensures a vocational job to those who graduate their program.

National City - South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

West Chula Vista

Chula Vista is just south of San Diego in the South Bay region of San Diego County. It is roughly translated from the Spanish for “beautiful view,” and aptly describes the diverse terrain of the area. Chula Vista ranges from the San Diego Bay to the foothills of the coastal mountains. The city is divided by Interstate 805 into two distinct areas, West Chula Vista and East Chula Vista. West of the 805, you’ll find the older section of town with small homes that date back to the 1950s. There are no HOAs or organized subdivisions, so upkeep of properties is less uniform. The west side is more urban and you are more likely to see bars on windows. West Chula Vista is very close to the southern Naval bases and to downtown San Diego, but getting to the other side of North County can take an hour or more.


Home Size in West Chula Vista

Homes in the older section of Chula Vista (west of the 805) are mostly small ranchers ranging from 1,100 to 1,600 square feet. Occasionally you can find a home with 2,000 square feet.

West Chula Vista - South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

Home Prices in West Chula Vista

The median home value for single family homes in Chula Vista is $514,000 according to the Zillow Home Value Index. Home Values are forecasted to increase by 2.9% in the coming year.

According to Zillow’s Rental Index, the median rental rate for single-family homes in Chula Vista is $2,432.

Don’t forget to research HOA fees, Mello-Roos tax (if applicable), and utility costs when determining your budget for renting or buying. These items add up quickly and can tack on hundreds of dollars per month to your base rent or mortgage.

West Chula Vista - South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

Schools in West Chula Vista

Public schools in Chula Vista are part of Sweetwater Union High School District or Chula Vista Elementary School District. One of the highest rated schools is Arroyo Vista Charter School, which is rated 10 (though located in East Chula Vista), according to GreatSchools.org. Chula Vista Elementary School District’s rating is 8, while Sweetwater Union High School District is 6.

California’s richness in cultural, linguistic and economic diversity is reflected in Sweetwater Union High School District’s student population, which includes Hispanic, Filipino, African-American, Asian and other ethnicities. Approximately half of Sweetwater’s students speak a language other than English at home.

SUHDD offers unique programs for its students like free before and after school care for middle schoolers. School days operate on block scheduling and some schools offer International Baccalaureate (IB) curriculum. MAAC community charter school ensures a vocational job to those who graduate their program.

Chula Vista Elementary School District provides all enrolled students with five full copies of Office 365 at no cost. CVESD also provides a part-time preschool program to low-income families. Parents or guardians may request zone transfers to schools within CVESD or interdistrict transfers to schools in other school districts. Transfer requests are generally approved as long as space is available in the school of choice. Transportation is not provided to those who reside outside the school’s boundaries.

Chula Vista Elementary School District is a part of a consortium of four other school districts created by the University of Southern California for an initiative called Welcoming Practices. The program recognizes the unique needs of military children in school transitions and has the stated goal of ensuring “that district and school staff members have access to the tools they need to create welcoming and effective transition procedures that give students a successful start at their new school.” We think this deserves massive kudos!

West Chula Vista - South Bay - Naval Outlying Landing Field Imperial Beach, CA - gomillie.com

Points of Interest

Niederfrank’s Ice Cream in National City

Imperial Beach Pier

Bayshore Bikeway

ARCO Olympic Training Center in Chula Vista

Living Coast Discovery Center in Chula Vista

Aquatica SeaWorld Waterpark in Chula Vista

Las Americas Outlet shopping

Sleep Train Amphitheatre

Big Plus

Some of the area’s most notable suburbs are located in South Bay (particularly Eastlake and Otay Ranch). Affordable homes can be found here, and you can find some great investment opportunities in up and coming areas (Imperial Beach).

The Silver Strand State Beach is a local gem, and South Bay has a laudable commitment to the environment and eco-tourism.

Some of the region’s most affordable golf courses are in South Bay.

Chula Vista is home to some of the best Mexican Food this side of the border!

Things to Consider

A trip across the border can be a fun adventure, but you should familiarize yourself with the area and take safety precautions. Check with your chain of command to see if there are “off-limits” areas before trekking south.

South Bay is a great area to consider if you’ll be commuting to the coastal Navy installations, but if you need to get much farther north you’ll be facing a harder commute. It can take up to an hour to get to the outer reaches of North County. South Bay residents tend to like their “bubbles,” but some people may feel isolated.

Homes close to the water benefit from nature’s cooling by way of coastal breezes. If you’re farther inland, however, you should research home cooling options. The farther inland you go, the warmer it gets (by increments of 10 to 20 degrees). Utility costs in California are no joke, and paying for central air conditioning can be very pricey.

How’s the Market?

The real estate market in San Diego is very competitive and homes move quickly. Above asking price, cash offers are not unheard of so don’t be surprised if you get outbid. Having an experienced AgentHero is of tremendous value in this aggressive market!

If you’re interested in renting, don’t feel like you are limited to renting sight-unseen. Our Scouts can help you out with a Facetime walk through, neighborhood “recon,” or by taking extra photos of the property you’re interested in. Like any urban city, you’ll find pockets of neglect that may get glossed over on real estate listings.

School Scoop

PCS’ing to the San Diego area means parents have a lot of choices when it comes to picking a new school for their kids. We recommend checking out the subareas above to get a better idea of available education models.

We also recommend checking out our locale page to learn more about education models in San Diego.

Highlighted Areas

National City – Coronado Village, Kalesa Walk

Chula Vista – Otay Ranch, Rancho Del Rey, Eastlake

Imperial Beach – Sea Village

Bonita – Sunny Vista, Bonita Highlands